![]() ![]() Jackson: Adding to what Sean mentioned about assisting the customer, if you look at the online training that we offer, it shows us that our customers do appreciate how we assist them in other ways than just being a tooling supplier.ĭuring COVID-19 we helped customers upskill their workforce so they could hold on to the good people they have and re-train people by offering online training. When I say pre-machining, it can be anything from operation planning, programming to program verification, and we've made some acquisitions recently in these areas. We want to support the pre-machining, machining, and post-machining processes. I also think the other best way to separate yourself, especially when you have a really wide product portfolio, is outside of the actual product offering and going down a service/support route. We have new steel turning grades out right now that are twice as productive as old grades, so I think that's a real good way to differentiate. When it comes to insert technology, there's only a handful of players in the world that are really able to do true grade and coating technology development, so that's a big differentiator. So, by far we are industry leaders when it comes to investment in R&D. However, having said that, we do re-invest twice the industry average back into R&D. To be honest, whether it's a complete tooling system or whether it's a turning insert or a milling insert, I think that the competitive gap among tooling producers is getting smaller. Holt: I think it's getting harder and harder to differentiate your company just by products. Thompson: In today’s crowded marketplace, how important is it to have differentiators in the products you sell and in the services you provide? Recently, Editor Joe Thompson spoke with General Manager for Canada Magalie Jackson and President, Americas Sean Holt about the company’s direction and how recent times have changed its customers’ buying habits and expectations. locally, the company’s Canadian headquarters is located in Mississauga, Ont. A new North American headquarters opened last year in Mebane, N.C. Sandvik Coromant, which is headquartered in Sandviken, Sweden, has representation and support in more than 150 countries and has nearly 8,000 employees. The software generates optimized CNC code for smooth implementation of the PrimeTurning method and CoroTurn Prime tools in turning applications. ![]()
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